Provide Value to Your Customers by Hosting an On-Site Shredding Event
Showing that you’re a part of your community and want to add value to peoples’ lives keeps your business in good standing. One way you can do this is to host a shredding event, where employees, customers, and community members can destroy sensitive data that are difficult to get rid of otherwise.
You never know when you’ll need to lean on some goodwill from the community.
The Steps to a Successful Shred
Treat this like any other planned event and think through the logistics.
1. Hire a Reputable Shredding Company
Look for shredding companies with membership in organizations like the National Association for Information Destruction (NAID), pertinent certifications like ISO 45001, and a solid reputation for results. If you need to get outside funding to help with the cost, find community partners who may be interested in sponsoring the event. They may partner in exchange for promotion or to take part themselves.
2. Pick a Shredding Location
Suppose that you don’t want to have the event at your company’s location. In that case, you may partner with a mall, a church, a community center, or other sites with plenty of space to accommodate dozens or hundreds of people walking and driving through. Consider safety! Set up the shredding location to be friendly to foot traffic and cars, and make sure there’s plenty of parking.
3. Find Volunteers
Your staff may be able to help out, but if you have a small company, don’t have the ability to pay the overtime, or have some other limiting factor, you may need to get volunteers. Depending on the size of the event, you may need as few as three or as many as twenty.
4. Focus on Safety
Unfortunately, COVID-19 is still with us. Make sure plenty of personal protective equipment (PPE), masks, and sanitizer are on hand. Being safe also means setting up cones and directing traffic in the right direction, so there aren’t any accidents. Safety also means proper handling of documents so as not to compromise sensitive information. Remember, you’re trying to build goodwill with the community and your customers. No one’s going to criticize you for having too much safety.
Do you know how to get free publicity? Send out news releases to the media. Many newsrooms are understaffed, and the more interesting and newsworthy events they get, the easier their jobs are. You can always pay for advertising, too. Buying ads gets you in prominent slots on radio, TV, newspaper, and digital, and you’ll reach people who might not pay attention to the news.
Don’t forget to advertise at the event! Have banners made with your company’s logo and the logo of any sponsors? Let staff or volunteers wear company shirts. Have swag ready to give out to attendees, like pencils or cozies. You may even want to have food vendors on-site, depending on the length of the event.
Hire SEAM for Your Shredding Event
Secure Enterprise Asset Management (SEAM) knows how to throw a shredding party. When you’re ready to help your community in South Dakota be a little more secure, contact SEAM, and we’ll make it happen!